The SOH brand and creative team are responsible for applying the identity system and developing content and campaign concepts consistently and creatively across the breadth of SOH’s platforms.

These platforms include Talks and Ideas, Contemporary Music, Contemporary Performance, Kids and Families, Visitor Experience as well as various brand awareness campaigns. 

A majority of the work includes art direction, collaborating and commissioning photographers, illustrators, and motion graphics designers, across print, digital marketing, video trailers and retail merchandise.